Sunday, January 22, 2023

Week 1 -- MKTG 6101 -- ChatGPT: Helpful A.I. Tool for Marketing?

ChatGPT offers an interesting service, as well as experience, that can be integrated in various application, such as chatbots, dialogue systems, and question answering systems. I had seen ChatGPT on Reddit and YouTube and thought that it was an interesting concept; however, I did not ever imagine the potential and already lasting implications of A.I. live chats. I asked ChatGPT the following question:


I wondered if an A.I. program could be used to offer individualized customer service, suggestive personalized selling, inventoried service history, and eliminate overhead. Well, A.I. can do just that.

Through the lens of Guerrilla Marketing, my experience with ChatGPT changed how I view the A.I. space as a whole. As a salesman, I believe selling could be taken to a whole new level with A.I. suggestive sales. A.I. software could track buying patterns, average price point of purchase, and other details to refine a plan for the chatbot interaction. A.I. chatbots could drastically improve customer retention through more reliable customer service--it's not always about new sales. Additionally, this is an unexplored space which could be bought and sold to the highest bidder. A Coca-Cola ad on the McDonalds chatbot might not be such a bad way to sell another soda or to increase revenues for a A.I. Chatbot Marketing Company that specializes in A.I. Marketing tactics for larger companies.

Additionally, ChatGPT could be used for teaching flatforms for the education system, for small business owners who need consultation for their businesses, other interactive programs like video games, and all while marketing books, media, and services to customers. This is an exciting space to see grow. I believe tapping into the marketing space of A.I. chatbots will be a strong way to increase customer retention and impulse purchases. Furthermore, the advertising revenue that can be generated from a short interaction with a chatbot seems endless.

I believe ChatGPT can be an immensely successful tool for marketing; however, are people getting tired on interacting with computers and automated answering systems when faced with a real-world problem? With the frustration automation can cause, do you believe customers want an ad blasted on their screen or an upsell from a machine? Only time will tell.

In conclusion, I believe A.I. chatbots, like ChatGPT, with all their abilities, will become more commonplace from the time of writing. I believe A.I. chatbot tools will be extremely helpful with targeting customer needs, eliminating overhead, and generating large amounts of advertising revenue. Buckle-up because the future will be upon us fast--are you ready to make money with this marketing opportunity?

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