Have you ever wanted to start marketing your company or are just starting a company and do not know where to begin in your marketing journey? Well, The Seven-Sentence Guerrilla Marketing Strategy, in Guerrilla Marketing, is a simplistic marketing plan for your business; that is, you guessed it, seven sentences. This strategy sets out to simplify your marketing plan down to seven core ideas: 1) the objective of your marketing; 2) how you will achieve your objective; 3) marketing audience; 4) marketing tools to be used to achieve your objective; 5) your forte; 6) your identity; 7) the budget for your marketing plan. After reading those seven core ideas, you may be thinking, "that doesn't seem so simplistic," or "wow, I can do this!" Whether you believe you can do it or not, I am here to help with your journey into marketing.
Below, I will be sharing an example of my own seven-sentence marketing strategy which I created for a Shopify store I plan on launching in the near future. You can use my seven-sentence guerrilla marketing strategy as a template for your own simplistic plan.
The objective of Pet Playpen marketing is for our online pet shop to increase our brand awareness & recognition, increase website traffic, and ultimately to generate online sales by selling quality pet products in assorted giftboxes. This is achieved by offering our curated pet giftboxes fully customized to satisfy the individual needs and preferences of pet owners and their furry friends. Our target market is pet lovers who are interested in monthly box subscriptions, fantastic gift ideas, and personalized gift boxes for pets. The marketing tools we intend to utilize include search engine optimization, email marketing, social media advertising, and influencer partnerships. Pet Playpen will be positioned to offer customizable pet giftboxes that are environmentally and pet friendly, for happier pets and a more sustainable world. The identity of our company is an environmentally friendly pet store committed to providing exceptional customer service and a seamless online shopping experience. Twenty percent of sales will be allocated for the marketing budget.
I hope this helps! Best of luck on your seven-sentence marketing plan!
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