But how does someone make this pivot?
Once I read What Color is Your Parachute? (and taking Todd Kelsey's marketing course), I found I needed to get involved more with marketing, practice my marketing with local companies, and get a Google Ads certification. This type of growth will allow me to showcase my personal work in my interview(s) for my desired career goal. Additionally, practicing with local companies as well as a Google Ads certification can evolve into a lucrative side hustle, as I wait for my career goals.
What I am trying to show you, dear reader, is sometimes you may have to make an industry change, or a job title change in order to get your desired career (sometimes both). I may not get my marketing experience with my company, but I can grow my experience outside of it to build my skillset. This way I can apply for the promotion I desire with the ability to say I have the experience required.
Finally, if you want to make both an industry and job title change, I (as well as Richard N. Bolles) suggest you pivot in an industry, or a job title change first, then do the other. This allows you to build the required experience in order to get your end goal. It may sound hard and time consuming, but it is your end goal.
Best of luck making your pivot or pivots!
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