Week 6 -- MKTG 6101 -- Google Ads Final Review

Over the past week, I have been running a Google Ads campaign and the results are staggering. Electing to run an inexpensive campaign with a daily average budget of $4, my ads still received a large amount of attention quickly. With a $4 daily average, a customer is estimated to get 30-50 ad clicks a month (1-1.67 clicks a day). Google Ads customers only pay for ad clicks, and once the monthly max is hit, the ads stop. This can cause for fast results like I received during my campaign. Below are the results for the first day of my campaign.

The average expected ad clicks is around 1-1.67 per day (for a $4 daily budget), and I received 19 clicks in the first day. My ads had 894 impressions, which means my ads were shown 894 time to Google users. So, 2% of the ads shown resulted in clicks. Not bad for a budget campaign that was used for testing purposes.

And after one week...

After a week, 10,300 impressions and 196 ad clicks resulted in about a 2% click rate on ads. Although I believe I had success with this test run of Google Ads, I know I should finetune my ads and increase creditability through introducing ways to collect emails by setting up conversion. I believe a 5% click rate would be fantastic and is attainable. Additionally, the ads if unregulated will not stretch the month but rather exhaust themselves as quickly as possible--Google is in the business of making money after all. With a bit of work, my ad campaign for a new online store will allow for fast and steady growth. All and all Google Ads is a winner for EVERY business. Use it.

If you have been on the fence about using Google Ads, I would not hesitate because you are wasting valuable time that Google Ads could be working for you. Best of luck in your Google Ads adventure.