Week 5 -- MKTG 6101 -- Google Ads is worth it.

Learning a new software or program can be challenging, often daunting. Google Ads was such a program for me. I had always been interested in taking a dive into this offering by Google, but I saw it as scary and avoided learning it for some time. Recently, I dove into Google Ads and found the service to be quite the experience. Google Ads makes setting up an advertising campaign simple.

Before I launch my own store on Shopify, I wanted to practice and learn Google Ads. At first, I was a bit overwhelmed with the whole experience, but that quickly faded. The setup process went step-by-step and had tutorial videos and a quick help menu (although you didn't really need the help menu). Note, if you do not have a website and a Google account, you cannot begin. So, make sure those are in created before continuing. The first few questions are very straightforward.

You select keywords and a few images and boom you are done. The ads begin immediately after a quick quality check--to help reduce hateful and inappropriate ads. After the short setup (15-30 minutes if you don't need customer support), you will end up at a screen like this.

Although Google has not shown their numbers yet (less than hours 24 after setting up the Google Ads campaign), my blog I used for practice has tracked a large increase in traffic.

If you didn't believe before, you should now. I went with a very small budget on four dollars a day, and, within the day, I had more than forty visits to my blog. Helpful tool for your small business! Good luck out there!