Week 2 -- MKTG 6101 -- Google Sites for the Guerrilla Marketer

In Guerrilla Marketing, Jay Conrad Levinson explains, "small companies or individual entrepreneurs can flourish merely by gaining a tiny slice of an industry, a fraction of a market" (17). What Levison means is, not all companies require market dominance for financial success. Does this type of strategy work for your small business? If so, you may be asking yourself, "but what are some marketing tools a guerrilla marketer can use to gain market share?" Two simple tools coupled with innovative AI technology can make creating a marketing campaign easy.

Google Sites & Google Domains, for the guerrilla marketer, are cost effective and efficient ways to help create a unified marketing campaign and gain market share. These tools can be used to expand a small businesses marketing footprint online. Google Sites offers a user-friendly website building tool that enables individuals to create and manage an online presence. Custom themes and an intuitive drag-and-click interface make creating a website easy for the guerrilla marketer. Couple Google Sites with technology like ChatGPT & DALL-E 2 and you can create a website quick and inexpensively. Plus, Google Sites is free!

The Google Sites drop down menu makes adding textbox, pre-separated sections, images, hyperlinks, and additional website pages easy.

Once you're done creating your website, Google Domains is the next step in your marketing efforts. Google Domains allows to turn your Google Site from https://sites.google.com/view/marketingmuse/home to something like marketingmusechicago.com. This tool is extremely easy to use. Simply type in your desired domain name and the available options are generated automatically. Google Domains even gives you advice about your domain name (a helpful marketing suggestion(s) in the considerations section).

Additionally, Google Domains allows customers to add Google Workspace to their domain name which further expands the ability to push a consistent marketing message. The additional applications through Google will allow you upgrade your marketing campaign as well as your business.

I'd imagine Levison may say that this is a good start, but marketing is not just a single sprint--it's a marathon. Good luck with these exciting tools that will let you crack into your local market share! And keep finding new ways to reach your target audience!